THAT Concept Store, is a unique retail destination in Dubai that seamlessly blends fashion, beauty, art, fitness, and lifestyle. Spanning two expansive floors, it showcases a curated collection of over 150 brands, featuring a mix of renowned international labels and promising regional designers. More than just a shopping venue, it’s a vibrant hub for those seeking an immersive, multi-sensory experience that combines style, wellness, creativity, and culinary delights.